Revista de Economia e Sociologia Rural
https://revistasober.org/article/5d8b966d0e8825d021f2a2f5
Revista de Economia e Sociologia Rural
Original article

EFFICIENCY ANALYSIS OF THE DISTRIBUTION SYSTEMS OF FLOWERS AND ORNAMENTAL PLANTS IN THE STATE OF SAO PAULO

Juliana Negrini Smorigo, Marcos Sawaya Jank

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Abstract

This article signals efficiency and inefficiency aspects of four wholesaler distribution systems of flowers and ornamental plants, determined by means of key-indicators. Four different wholesaler distribution system categories were evaluated: a traditional public (SPTl ), a traditional public with a permanent market of flowers and ornamental plants (SPT2), a cooperative (SC) and a private (SPR), represented respectively by CEAGESP, CEASA Campinas, Veiling Holambra and FLORANET company. The study was accomplished through questionnaires applied to the producers, employees of the distribution systems and consumers of flowers and ornamental plants. The sample size was determined using a simple random probability technique. The results obtained through the analyses of the key-indicators, permited to identify for each of the wholesaler distribution systems, the aspects in that article should be improved to increase the overall efficiency and, competitiveness of the sector.

Keywords

flowers and ornamental plants, wholesaler distribution systems, efficiency analysis.

Referências

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ARRUDA, S.T.; OLIVETTE, M.P.A.; CASTRO, C.E.F. Diagnóstico da floricultura do Estado de São Paulo. Revista Brasileira de Horticultura Ornamental, v.2, n.2, p.1-18, 1996.

CLARO, D.P. Análise do complexo agroindustrial das flores do Brasil. Lavras, 1998. 103p. Dissertação (M.SJ - Universidade Federal de Lavras.

MATTAR, F.N. Pesquisa de marketing. São Paulo: Atlas, 1996. 270p.

RIGUETTI, M.A.; FUSCO, J.P.A. Indicadores de desempenho operacional em empresas fabricantes de pequeno e médio porte. ln: SIMPÓSIO DE ADMINISTRAÇÃO DA PRODUÇÃO, LOGÍSTICA E OPERAÇÕES INDUSTRIAIS, 2., São Paulo, 1999. Anais. São Paulo: FGV, 1999. p. 304-316.

ROOYEN, S.R.V.; OPTIZ, R. Veiling - leilão eletrônico de flores da Holambra. Preços Agrícolas, n.127, p.24-26, maio 1997.

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