Revista de Economia e Sociologia Rural
https://revistasober.org/article/doi/10.1590/1234-56781806-94790053s01004
Revista de Economia e Sociologia Rural
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Percepção dos Consumidores Relativamente à Carne de Bovino: cenários de escolha a partir de grupos de discussão

Inês Viegas; José Manuel Lima Santos; Magda Aguiar Fontes

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Resumo

Nas economias desenvolvidas, a segurança dos alimentos, o bem­-estar animal e o ambiente têm vindo a assumir relevância nas preocupações dos consumidores. Procurámos saber, através da metodologia dos grupos de discussão (focus groups) realizados em duas cidades de Portugal, Lisboa e Porto, as preocupações e perceções dos consumidores relativamente a estes atributos, os quais são essencialmente acreditados. Este conhecimento é fundamental para a aplicação posterior de métodos de preferências declaradas. Foi ainda possível obter, com base em exercícios de seleção entre carnes diferenciadas, e através de um modelo logit, intervalos de preços passíveis de serem utilizados posteriormente na definição de cenários em experiências de escolha (método de preferências declaradas).

Palavras-chave

segurança dos alimentos, bem-estar animal, ambiente, cenários de escolha, grupos de discussão.

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