Smart concept in rural tourism: a comparison between two phases (2016-2019)
Conceito inteligente em turismo rural: uma comparação entre dois períodos (2016-2019)
Francisco Javier De la Ballina Ballina
Abstract
Keywords
Resumo
Resumo: O Turismo Inteligente é o principal componente dos destinos atuais, mas existem sérias dificuldades para sua aplicação em pequenos destinos, sobretudo no caso do turismo rural. Taramundi é um dos destinos rurais mais importantes da Espanha. Existem dois inquéritos sobre turistas realizados nessa localidade em 2016 e 2019. Esta pesquisa visa obter dados sobre as mudanças no comportamento dos turistas no domínio dinâmico das tecnologias móveis. Os resultados indicam a importância do smartphone para o turismo rural, o crescimento temporário da utilização dos seus utilitários turísticos e, principalmente, as aplicações tecnológicas, que melhoram a fruição da estadia. O turista rural não abandona o uso das tecnologias da informação e comunicação (TICs) pré e pós-viagem, mas o interesse pelas TICs durante a viagem aumenta significativamente. Especificamente, o App of Destiny é o elemento central do turismo rural inteligente, pois ele deve se concentrar no aumento de novas utilidades tecnológicas para os turistas. Na perspectiva de Gretzel (2018), a aplicação do conceito de Destino Turístico Inteligente é impossível no meio rural. No entanto, com uma abordagem de especialização, os destinos rurais devem trabalhar objetivando a “smartification”.
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Referências
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Submetido em:
02/03/2020
Aceito em:
17/02/2021
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