Revista de Economia e Sociologia Rural
https://revistasober.org/article/doi/10.1590/1806-9479.2022.264382
Revista de Economia e Sociologia Rural
ORIGINAL ARTICLE

Factors associated with the adoption of mobile applications (Apps) for the management of dairy herds

Factores asociados a la adopción de aplicaciones móviles (Apps) para la gestión de hatos lecheros

Dursun Barrios; Martha Olivera-Angel; Luis Guillermo Palacio

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Abstract

Technology is an important tool to increase a company’s performance. Although there is literature related to the adoption of technology in dairy agribusinesses, information regarding the adoption and use of Apps for herd management is scarce. The objective was to explore the factors associated with the adoption of Apps in a sample of dairy agribusinesses. A structural analysis was conducted to evaluate the relationship between internal and external variables of the dairy agribusiness and the process of adoption, appropriation and use of Apps for herd management. The adoption of Apps in dairy herds can be explained by two constructs: Internal motivational factor and external motivational factor, where productivity improvement and receiving technical advice are the variables with the greatest impact.

Keywords

agribusiness, mobile technologies, structural equations, agricultural technology

Resumo

Resumen:: La tecnología es una importante herramienta para incrementar el desempeño de las compañías. Aunque existe literatura relacionada con la adopción tecnológica en agronegocios lecheros, la información referente a la adopción y uso de Apps para la gestión de hatos es escasa. El objetivo fue explorar los factores asociados a la adopción de Apps en agronegocios lecheros. Se realizó un análisis estructural para evaluar la relación entre las variables internas y externas del agronegocio lechero y el proceso de adopción, apropiación y uso de Apps para la gestión de los hatos. La adopción de Apps en hatos lecheros puede ser explicada mediante dos constructos: Factor de motivación interno y Factor de motivación externo, donde el mejoramiento de la productividad y el recibir asesoría técnica son las variables de mayor impacto.
 

Palavras-chave

agronegocios, tecnologías móviles, ecuaciones estructurales, tecnología agrícola

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